![]() Online trade exhibitions and fairs are the possible future of the event marketing world. Why should event management industry move events to digital platforms? ![]() ![]() Moving such fairs, exhibitions, and trade show to a digital platform have led to increased profits, improved customer acquisition, increased customer retention, and happy customers. In fact, nearly 60% of event professionals have pivoted towards an online event experience due to the impact of the pandemic.Īll major event management companies, event exhibitors, and trade show organizers have adopted a digital-first approach to cope with the COVID-19 situation. According to a survey, the pandemic outbreak has led to 87% event cancellations and 66% postponed events.īut thanks to the evolution of technology, customers can experience an almost-real yet virtual exhibition experience right from the comfort of their homes. Restrictions on mass gatherings and social distancing have become the new normal due to the unfortunate outbreak of the COVID-19 pandemic.
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